STUDEBAKER IS BACK !!! YOU MUST GOOOOGLE 'plunderhere enter "SUPERCAR"
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They went out of business as far as "MISTER ED" was concerned, 'Osborn'. By the time they dropped their primary sponsorship of the series in 1963, their ad time was filled by others. But Studebaker never advertised as extensively as they had before, until they got out of the auto business in '66....that's what I meant. Computer leasing, eh?
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Sorry, I was just commenting on the term "out of business" They were a viable corporation and maybe they did stop sponsoring Mr. Ed...but companies are in the business to make money and the advertising and support of them wasn't making sense anymore. Studebaker was manufacturing cars after Mr. was cancelled.
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Actually Studebaker advertised significantly post 1963. STP produced by Studebaker's chemical division was advertised well into the 1970's. Remember those great ads with Andy Granitelli. Studebaker/Worthington Leasing still is seen in technology print advertising. Love this ad, I own a 62 Lark Daytona
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Studebaker-Worthington Leasing owns the website Studebaker*com, and they explain on their site (in their "What's In A Name" section) that they are a descendant of the car company.
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Agree, I think that goes to the point made in one of the earlier posts, that Studebaker never really went out of business, they just stop making cars.
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This was the end of a second season episode (probably late in 1961), when "MR. ED" first appeared on CBS at 6:30pm(et) on Sundays, just before "LASSIE". Studebaker continued to sponsor the show on alternate weeks until they went out of buisness a few years later...
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They didnt go out of busines, they stopped manufacturing cars in 1966. they continued as a company until 1979 when they were bought out by McGraw Edison. Studebaker Leasing is still a company in business..check out the web page. They are a computer leasing company now. They just don't make cars anymore
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First time I've seen this commercial since 1962! Studebaker's ad agency did clever things to popular songs; there really was a jazz tune called "Hey Daddy," but I didn't hear the original until many years after seeing this commercial...
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The title girl in MGM's 1943 cartoon, "Red Hot Riding Hood" sings the original version of this song!
You can find it here on YouTube - for the time being...
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