Lexus Pop-Up Book TV Commercial

i hate this fuckin guys voice that does lexus commercials

Catchy ad, I love it!

Is this real or digital?

Real people are moving the pages of a large, foam, green-screen book. The actual book is 6 feet tall and was then placed over the green, 20 foot tall book. I'm sure there are other digital enhancements made after that point. This is from the Nov. 2007 issue of 'Videography' magazine, if you're wondering.

I've seen the behind the seens from whatever DVD it is that is made with awesome Digital Compositing videos, but yeah. More or less real with digital enhancement as you said. The car itself is a 3D model I believe, the book was real, the people and background are real (with a giant book frame and pull tabs and large gear), the pages are a 6 foot version filmed in High-Def. Everything is composited, some 3D modeling for enhanced shadows, digital color correction. Bam.