Kia Frames

Video Title :	Kia Frames
Description :	Davidandgoliath's new spot for the Kia Sorento entitled "Frames", showcases the added power and off road capability of the 2008 model in a very surprising way. The commercial features Kia Sorento drivers heading out of town starting their various journeys. Surprisingly the Sorentos are all towing large wooden frames on trailers. Like the recent Kia "Pins" spot, it uses a metaphorical prop to help tell the story and intrigue viewers at the same time. The idea is inspired by those picture perfect moments that just seem to happen on adventures. Magical sunsets, bizarre rock formations, animals, reflections etc. These are the kind of moments that end up framed on our walls or safely stored in our memory banks. In the commercial we see the Kia drivers using the giant frames to compose beautiful images. The spot is meant to inspire people to get out and see the world, and showcases the Sorento as the perfect vehicle to do it in. Colin Jeffery, dng's executive creative director stated, " Something interesting happens when you mix epic cinematography with an oversized metaphor. It's certainly one way to create work that is fun, energizing, memorable and connects with people on an emotional level." Jeffery continued, "We had a lot of fun creating this spot, and now have an office full of 18ft frames." Kia Motors -- Frames Credits Agency: davidandgoliath Chief Creative Officer: David Angelo Executive Creative Director: Colin Jeffery Creative Director: Ben Purcell Copywriter: Brett Landry, John Guynn, Art Director: David Cuccinello, Denison Kusano, Federico Callegari, Amanda Mourenza Executive Producer: Carol Lombard Senior Producer: Paul Albanese Production Company: Believe Media Director: Jorn Haagen DP: Marcelo Durst Line Producer: Marc Benardout Editorial: Cosmo Street Editor: Katz Asst Editor: Sean Lagrange Producer: Jerry Sukys Music Supervision and Sound Design: HUM Music Sound Design: Daniel Hart Music Supervisor: Tricia Halloran Music Composer/Performer: Andrew Schär Song Title: "Where I'll Be" Audio: Margarita Mix Mixer: Nathan Dubin Telecine: Company 3 Colorist: Rob Sciarratta Post/VFX: The Mill Flame Artists: Paul Kirsch, Andrew Salter, Tony Robins Executive Producer: Gabrielle Gourrier Producer: Sarah Scruton On-set VFX Supervisor: Michael Gibson
Views :	1109
Rating :	5.00
Keywords, Tags :	Weekend get away driving across the country camping hiking exploring sunsets road trips frames picture escape
Video Length :	1 : 2

GREAT JOB GUYS KEEP IT UP.