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Luxury Fashion Executive Domenico De Sole: 'Stay the Course with the Brand'



Video Title : Luxury Fashion Executive Domenico De Sole: 'Stay the Course with the Brand'
Description : Domenico De Sole is chairman of Tom Ford International, the menswear brand that now includes beauty, accessories, fragrance and footwear. He is a lawyer by training, but made the transition to the fashion business when Gucci -- one of his clients -- hired him to join the company. That was in 1984. Over the next 20 years until his departure from Gucci in 2004, he engineered a remarkable turnaround, saving the company from hostile suitors and acquiring such key brands as Yves Saint Laurent and Alexander McQueen. Indeed, in the fashion world, the standard phrase for managing a successful turnaround has become "doing a Gucci." Knowledge@Wharton asked De Sole for his perspective on the fashion business in a down economy, the consumer mentality, leadership and other topics. Read the transcript at: http://knowledge.wharton.upenn.edu/article.cfm?articleid=2203
Views : 1804
Rating : 5.0
Keywords, Tags : Domenico, De, Sole, Tom, Ford, International, brand, building, premium, Gucci, Yves, Saint, Laurent, Alexander, McQueen
Video Length : 22 : 52


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