Release Me - Saab Advertisment

This commercial is quite possibly the WORST ad I've ever seen for anything. It features a poignant song about longing and unhappiness and associates the product with the most depressing images of creatures being tortured and confined. Hardly the image I would want to associate with my product. A very poor choice, and the ad agency should be fired. Every time I see this ad, I am reminded again of how much I hate most ads, and how out-of-touch most ad agency people are.

This is a very bad version, their are better cuts when the music and the pictures tell a comlete story. The ad works very well for the image, saab cares, be a good uman and drive saab. Its the classic image commercial, not a 2 for 1 ad on the local tv-station.

How can one NOT like SAABs? They look fairy good, the Aero version gets 300hp+ from simple and cheap chiptuning (up to 500hp+ possible) and they got a 5 star safety rating. A standard SAAB 95 Aero beats a Porche 911 in acceleration at second gear according to Top Gear. Only it doesn't cost a zentillion. Move your mind, change your opinions.

completely agree.

Hi; I have seen last night a first time commercial of Holden Astra 5 stars for that 6 stars for that... boring and straightforward. So... wether you like SAAB (like me) or not, you have to admit that it is a great, if not one of the best commercials for a passenger car out there.

the song is great, the video is good, but... it's still a SAAB - the most boring car you can imagine

Hi; Yes, there is nothing that stands out about SAAB. It does not have an image like Mercedes, neither it looks aggressive like BMW - But that is not the reason I like it, and want to have one :) If you are after exciting car, there are plenty of choices: Dodge Viper, Ford Mustang, Mazda RX-7, (add anything you perceive as an exciting car to have and drive)

OMG THE WHALE IS SOOOOOOOOOOOOOOOO SCARY!!! but the song is da bomb

This vehicle is not a Citroën, nor a PSA vehicle. Regardless, this particular advertisement compares constraints on certain aspects of our surrounding world, rather than purely pushing a green image.

oops... sorry for the mistake I wanted to write this (I made a wrong copy, sorry): (translation=this vehicle make between 189 and 216g of CO2/km, Saab is a part of general motors, which is responsible of 10,28% of the CO2 emission in Europe) (sorry for the istake I could have write) Even if I must admit that this add is somehow "beautiful", it use a certain image of freedom and respect of the nature (it is my interpretation) that I can't bear. sorry again...=(