1958 Edsel promotional film

If the 1950's were a party, the Edsel showed up as everybody was going home. That, or the morning after as the hangover hit. Bad timing had a lot to do with it. The Edsel would've had a better chance if it had been everything the ads claimed it was, though.

love the 1958 edsel. but if i went and bought one today, no offence to the edsels makers, but it wouldnt do any of those things without being totaled. unless of coarse the restoration was PERFECT

jeez what a big soft, sloppy barge, i love it!!

This car was unfairly maligned. Underneath it was no worse than any other Ford, Lincoln, or Mercury product. The way it was marketed was bad and unfortunately the car itself got a bad reputation it never deserved.

It wasn't just that. The public didn't know if they were buying a Lincoln or Mercury. Also, there was a huge ressesion in 1958 and I beilieve the least amount of cars were sold that year. It was a bad start, a confusing mid-priced car released during a ressesion. This tactic was used before though. Chrysler created the Plymouth and Desoto in 1928 (don't quote me on this) just in time for the depression, it worked though because these were lower end cars rather than more expensive mid-priced.

and i guess that "driving safly over hills"is buring ruber LOLZ

man i wish that the edsel was put out later case it would have better tech and they would still make them

It was the wrong car for it's day. The market was flush with similar vehicles. And they took a survey of the public to name the car...that should have been the first clue of the marketing disaster which was to follow. I also loved McCahill running this car through a farm field. Where was the leftover corn stalks...LOL

this was great I had been reading Tom McCahill's car tests since I was a teenager, and this is the first video of him I've seen.

It's great to see the car being driven hard. There is a lot of lean on the turns, but it stays on track. No one would dare drive their vintage Edsel like that today. Thanks!