Ajax Stronger Than Dirt #1

Come on, come on, come on, come on, now touch me, baby. Can't you see that I am not afraid?

The singing sounds like Adam West.

if you listen to the doors song: touch me, at the end of the song jim morrison chants the line:stronger thatn dirt. but you can bearlly hear it.

so that's what large Marge did before she drove a truck

One of the best jingles ever. A rock group called The Mummies actually expanded it into a full song, too (there's a video of it elsewhere on YouTube).

LOL...Yeah. At the end of "Touch Me" STRONGER THAN DIRT.

Actually, the "White Knight" commercial debuted in 1964; I remember they had crews sampling the powder by leaving boxes on every doorknob in town. "Ultramarine Plus" was indeed a very intense bluing that really made dingy clothes look whiter. And that "da-da-dah-DAH!" riff--the music, NOT the lyrics--was indeed used at the end of the Doors' "Touch Me, Babe."

The Doors.......maybe but I always thought Cream ripped it off for the first five notes in "Sunshine of Your Love".

Bongo, I disagree with your "NOT the lyrics" reference for The Doors' song. In Ray Manzarek's interview on Rockline, he said that Jim HATED that song. "Touch Me" was written by someone else, and they were forced to put it on The Soft Parade by the record execs gunning for a hit single. Jim was looking for something to embellish the song's ending that voiced his displeasure, when this Ajax commercial appeared on his TV, adding "Stronger Than Dirt" to the legend of The Doors....

This famous ad campaign was first seen in 1966- it ranks with Ajax Cleaner's "White Tornado" as one of the most memorable images of '60s TV advertising!