Cycling City - France

Video Title :	Cycling City - France
Description :	Oct 2006 In Lyon, an intriguing collaboration between private enterprise and the city council has slashed car usage and improved residents' health. Now, there are plans to introduce the scheme in other cities. Using a prepaid card, residents can rent city bikes for free for the first half hour. The scheme is funded by advertising company, JC Decaux, in exchange for exclusive access to the city's public billboards. "We had to offer 2,000 bicycles, 200 bike stations, a server and all the maintenance", explains a JC Decaux spokesman. "But if our calculations are correct, advertising revenues will be about the same as expenses for the bike scheme." As scheme designer, Jacques Le Gars, predicts: "In five years time, it'll be common to see this kind of program in most major cities throughout the world."
Views :	5610
Rating :	4.96
Keywords, Tags :	France Cycling Health Lyon Bike
Video Length :	10 : 20

Comments :

Beautiful idea

Lyon is the first french country who decided to do that experience.

Too bad Lyon is not a country... but rather a city in a French Country...

If you compare to the american system and if you take the time "to think" you can understand what I've wrote.. I live in Lyon, I know that Lyon is a city ...

Sorry dude... I still stand by what I said, unless if you would do us the honor to explain your statement a little more in-depth

Indeed, this worked because of funding from private companies trading it for publicity. That brings continuous maintenance. If you do it, do it right. Incomplete implementations yield setbacks for biking for years. Good video.

Wonderful in so many ways!

I love this video!

They tried this in Tampa and all the bikes were stolen in 1 week.

They tried in in Toronto but it did not work because of the theft of the bikes and there was not alot of funding from the city.