Subaru commercial

Video Title :	Subaru commercial
Description :	This is one of three custom TV spots Subaru custom designed for Viacom's 24-hour gay channel, LOGO, making Subaru one of the first advertisers to do so. The campaign is expected to also run on non-gay cable networks including Bravo, Sundance and HGTV. Using high-speed still photography of actors and digital models of Subaru vehicles, which were then animated and composed with entirely artificial digital environments. Using photographs and animation instead of film or video cut the costs of the ad "by thousands and thousands," John Nash of Moon City Productions says, because of the smaller number of people involved for the production. "It took us a while to think, 'What is a gay commercial for Subaru?' We went back to the print ad 'Different drivers, Different roads, One car" and took the core of that concept, which is that anybody could relate to it and the license plates customized it for G&L consumers." After generations of invisibility, in these commercials guys actually get their guys and gals get their gals. Kisses and affectionate displays are enjoyed by same-sex couples in the imagery, transgendered persons are a non-issue, Gay Pride is celebrated and some commercials even seem to sell the idea of being "gay" more than the product. These ads exceed Commercial Closet's Best Practices.
Views :	34101
Rating :	4.28
Keywords, Tags :	gay commercial
Video Length :	0 : 31

Comments :

the idea.. the plot.. the outcome.. was totally fabulous! they nailed it on them with this one..... WOW

I love Subaru for that!

Gah, sorry for all the comments. I'm a younoob.

Oh, it's working now. I like Subaru a lot more now. Great video. I wish there was a longer version of that song.

My comments aren't getting posted? O.o

Great video. I wish there was a longer version of this song. I like Subaru because of this.

I liked music commercial it, somebody knows that music is this or who sings it?

The name of the band is Playtex which consists of Alice Bertay and Geoffray Barbier.

wow great

hmm. . .interesting